The challenge was to have an in-depth understanding of realities inside the emerging middle-class segment in 6 emerging markets:
China, Brazil, India, Mexico, Saudi Arabia, and
South Africa to find behavior patterns that will help us design breakfast solutions.
To achieve this, we develop:
⋅ Fieldwork in the six countries
⋅ In-depth interviews with consumers
⋅ Analysis of internal documents for each country
⋅ Interviews with experts in differents specialities