Illuminate Project

Illuminate Project
Jobs to be done

Hidden hunger is silent global problem that affects the struggling middle class in emerging market and alters development and performance, mainly in children


Make quality nutrition more affordable for more kids globally.

Take our kids portfolio beyond RTEC into more
occasions, broader forms.

Build and scale breakthrough kids nutrition
platforms focused on grain-based science.

Introduce food solutions to millennial parents in
EM that are tasty and healthy at the same.

To do this, we carried out:

2 field trips in two important emerging markets for the company: India and Mexico

3 strategic workshops

25 interviews with experts

4 sessions with 50 consumers

We analyzed more than 100 sources