Hidden hunger is silent global problem that affects the struggling middle class in emerging market and alters development and performance, mainly in children
OUR GOALS WERE:
Make quality nutrition more affordable for more kids globally.
Take our kids portfolio beyond RTEC into more
occasions, broader forms.
Build and scale breakthrough kids nutrition
platforms focused on grain-based science.
Introduce food solutions to millennial parents in
EM that are tasty and healthy at the same.
To do this, we carried out:
2 field trips in two important emerging markets for the company: India and Mexico
3 strategic workshops
25 interviews with experts
4 sessions with 50 consumers
We analyzed more than 100 sources